Pocket Choice
Informed choices for a sustainable future.
We combine research and practical interventions to improve health, sustainability, and quality of life for individuals and organizations.
WHO WE ARE
We are a team specialized in research, training, and consulting, supporting individuals, groups, and organizations in their decision-making processes.
What sets us apart is our ability to integrate different areas of expertise and our deep understanding of the psychological mechanisms that shape choices and behavior. Our goal is to promote more informed and sustainable decisions.
OUR MISSION
Our mission is to promote healthy and sustainable choices and lifestyles through targeted and personalized strategies.
Our vision is to actively contribute to well-being by using research and innovation to positively influence people’s habits and decisions across different life contexts.
Our values
Scientific rigor
We develop evidence-based interventions grounded in scientific research and established knowledge.
Personalization
Our approach takes into account individual and contextual differences, ensuring tailored and effective interventions.
Sustainability
We support initiatives that promote environmental, social, and economic sustainability.
THE TEAM
Patrizia Steca
Her work focuses on individual profiling through the assessment of psychological factors and lifestyle patterns, with particular attention to emotional, cognitive, and motivational processes. She has experience in educational, organizational, sport, and health contexts.
Marco D’Addario
His research focuses on communication strategies, decision-making processes, and behavioral interventions applied across different life contexts, with particular attention to health promotion and the relationship between health and new technologies. He develops behavior change interventions and studies the role of communication in decision making.
Silvia Serino
She studies the interaction between memory and spatial representations, with a focus on the role of the body and the use of immersive technologies to explore and influence these processes. Her work includes cognitive enhancement and the study of psychological factors that support well-being.
Maria Elide Vanutelli
Her work focuses on promoting well-being through the mind–body connection, with interventions related to nutrition, physical activity, and creativity. She applies an integrated approach combining psychology, neuroscience, and contemplative practices such as yoga, breathing techniques, meditation, and mindfulness.
Roberta Adorni
She works on promoting healthy lifestyles and quality of life in healthcare and workplace settings. She has strong expertise in research methods in the human sciences and applies them across different organizational contexts.
Ali Aboueldahab
His research focuses on behavioral analysis and digital health, with particular attention to decision-making processes related to the introduction of artificial intelligence in health technologies and the factors that influence their adoption.
Gabriele Damaschi
His research focuses on health psychology, with particular attention to the integration, acceptance, and implementation of new health technologies by both healthcare professionals and patients.
