RESEARCH AREA
Communication and decision making
We explore decision-making processes with close attention to psychological and social factors. We study how communication can support informed choices that promote individual and collective well-being.
Understanding in order to choose: decision-making processes and cognitive biases
Our research explores how cognitive, emotional, and relational dynamics shape people’s choices across different areas of life.
We analyze the impact of cognitive biases — such as the framing effect and confirmation bias — on the quality of decisions, both at the individual and collective level.
We design projects and interventions aimed at improving decision effectiveness.
Communicating in order to guide: effective information strategies
A key focus of our research is the study of communication as a tool for supporting effective and more informed decisions.
We design tailored communication strategies and decision aids to make information more accessible, understandable, and relevant.
Context analysis and tailored projects
Decisions are deeply influenced by the contexts in which they are made For this reason, our projects begin with an in-depth analysis of decision-making contexts and the identification of the social and environmental factors that influence choices.
We work to identify communication-related issues that negatively affect the quality of decisions and interpersonal relationships.
We develop innovative, tailored communication strategies to promote healthy and sustainable habits and support choices that are more informed, ethical, and oriented toward well-being.
Our actions to improve communication and decision-making processes
Discover the projects and interventions we have developed to improve communication and decision making through personalized, scientifically validated strategies.